Miss
World 2006 Updates
19 July 2006
Report States That Miss World 2006 Will Deliver Substantial
Benefits to Poland
70 % of Poles to Watch Live TV Broadcast of Miss World 2006
More
than 20,000 new jobs will be created and 240million PLN (£41million) will
be added to the country's coffers when Poland hosts Miss World 2006, according
to an independent study by the prestigious Institute of Market Economy
Research (IBnGR).The staging of Miss World 2006 carries great opportunity and
prestige for Poland and promotes the country globally with positive economic effects,
including the creation of many new jobs in tourism and associated industries,
the report states.
Faster economic growth and higher rate of employment
as an effect of hosting Miss World 2006 should result in budget income increase
coming from different taxes. According to the report, the additional income to
the national budget in 2007-2010 will be 240 million PLN, with 13 million PLN
from the VAT and the companies income tax alone. As the result of the strong influence
of tourism on the national economy, IBnGR estimates that Miss World 2006 will
positively affect the rate of economic development, with the annual rate of growth
in GDP in 2007-2010 estimated to be 0,1-0,4% higher due to the benefits of hosting
Miss World 2006.
According to the report, significant immediate effects
will be seen arising directly from contest, with proceeds from the accommodation
and support of up to 4,000 people working on the preparation of the event and
the income from advertising and marketing of the month-long contest. The long-term
economic effects of the election of the most beautiful woman in the world are
equally impressive. According to the Institute's experts, the promotion of Poland
will result in greater interest among foreign tourists, which will cause a significant
increase in the number of people visiting Poland .
A direct consequence
of this will be the accelerated development of Poland ’s tourist market.
As tourism is connected with many other branches of economy, growth in that area
will result in vast improvement of the country’s general economic situation.
In the report, the IBnGR indicate other less measurable but long lasting effects
of hosting Miss World 2006.  Among these factors the report emphasises
the improvement of the image of Poland for foreign investors and the promotion
of regions of Poland less known in the world. IBnGR estimates that the Polish
regions would have to spend at least 30 million PLN on promotion to achieve any
similar effect.
A further recent study by the TNS OBOP Research Institute
asserts that 90% of Poles have watched a previous TV broadcast of Miss World,
and nearly 70% of respondents will watch this year’s ceremony broadcast live
from Warsaw on September 30th.  The report also found that Poles
can see the positive effects of hosting Miss World 2006. It states that
87% think that the event will be good promotion for Poland, while 83% of respondents
believe it will encourage foreign tourists to come to Poland. Nearly 70% agree
that the organization of Miss World will improve the tourism and accommodation
infrastructure. Poles also see the chance for new investments 53% of respondents
are convinced that the organisation of this event will encourage foreign investment
in Poland .
